WHOISD Platform
Wireless Human Oriented Interactive Service Delivery
Eyeline WHOISD is a powerful mobile VAS provision and marketing solution that supports whole range of modern mobile technologies: from SMS/USSD to MMS, Java and i-Mode.
WHOISD Functionalities Overview
RULE-BASED SERVICE DELIVERY AND CHARGING
In order to enable effective marketing mechanisms for content and services, WHOISD combines all basic delivery and charging procedures (like "Send SMS", "Request URL", "Apply Charging" etc.) to Rules – the advanced session algorithms which may include granting discounts, sending advertising messages, checking handset capabilities, verifying parental permissions and others.
- Flexible pricing matrix enables changing content tariffs across multiple networks and services on the fly. This feature allows, for example, granting discounts on particular content to particular subscribers on specified conditions
- Rules for content charging and delivery depending on content types, users personal profiles, bearers, tariffs, and other parameters
- Real-time charging and integration with the IN platforms to support pre-paid subscribers
- Charging based on the service's status. A user’s request is charged only after the receipt of a proper response from the service
SLA CONTROL
Launching a VAS marketing campaign usually involves a long procedure of agreement between CP and mobile operator on its technical possibility, restrictions, desired outcomes, etc. WHOISD allows setting the basic parameters of the co-operation between CP and Operator, and automatically controls the parties' compliance with the agreed framework. Control over the generated traffic and revenues, signalling about the discrepancy between planned and actual amounts.
- Control and prohibition of unsolicited messaging to subscribers
- Control over CP-to-user SMS traffic limit
- Monitoring the average message cost, relating the CP's revenues over a period with the number of its outgoing and/or incoming traffic
PERFORMANCE CONTROL
Eyeline WHOISD assists both CP’s and Operators in uninterruptible and faultless delivery of their services to the end users
- Service Response Time control; watching the delivery delays between user, the Platform, and the services; reporting the corresponding indicators
- Service Availability Control; instant notification about problems via e-mail, SMS, etc.
- Exhaustive Statistics and Accounting on all aspects of CPs functioning.
MARKETING AND CONTENT CONTROL TOOLS
WHOISD has been designed as a Sales-Centered platform having all marketing tools onboard like Advertising, CRM, Discounting, Promo, Cross & Up Selling etc.
- Built-in CP's Advertising Messaging Module
- Ability to run efficient marketing campaigns (discounts, promotions, etc) for all or selected services
- Personalization Database, the module that accumulates all personal information about users and logs their consumer activity. These can be used for the construction of the Rules for smart content charging and delivery, and for other purposes
- Parental Control on selected services
PERSONALIZATION
Storing the user specific data like handset capabilities, most often requested content types, history, and other information that altogether form a user profile. This profile can be applied to foresee customer’s further actions and offer him or her the most familiar or convenient way to access the content. The profiles are also useful when carrying on various marketing campaigns.
BILLING
WHOISD is able to undertake the inherently operator’s function of charging the content proceeding through it. This means that the Platform can generate CDR records (in the case of post-paid billing) and make CAMEL requests to IN (in the case of pre-paid billing). What’s more, the possibility exists to charge pure content, without taking into account how many SMS messages were exchanged, or how many megabytes was passed through operator’s GGSN, or which short SMS number or APN was used. Instead, charging can be organized on the following criteria: whether the particular piece of content is a text, audio, video or still image file; how big it is; what the premium category of this clip, picture or podcast is; and so on. Having in hands such a smart charging instrument, a content aggregator gets completely new technique of mobile content marketing and provisioning.
Feel free to contact us with any questions you may have.
Download the WHOISD Product Sheet
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