Customer Loyalty Support System

Customer Loyalty Support System enables operators to manage complex marketing programs aimed at customers' retention. Being especially important in the competitive, saturated markets, Loyalty Programs are often an endless flow of activities and campaigns going one after another or in parallel. Specially designed for telco marketing, Eyeline Customer Loyalty Support System (CUL*) is a powerful tool for automatization of Loyalty Programs. It is unique in many respects:

It enables an operator to integrate and manage existing loyalty programs as a single LP;
It even allows the integration of your LPs with those of your partner companies for cross-marketing;
Works in real-time and supports millions transactions per hour;
Provides mobile phone number-based authentication of the user, in contrast to traditional reward platforms.

How it works

Loyalty programs are implemented as rules, which are executed in real-time inside the WHOISD Rule Engine. Personalization Engine, in turn, is used to track user bonuses, behaviour and other characteristics. No programming is required to set and change rules for particular LP, it is being done via convenient Administrative Interface. Your marketing department develops a new cool LP scenario based on thorough market analysis. This cool scenario is implemented as a set of «rules» for execution by Eyeline Customer Loyalty Support System - CUL. Your marketing people run the scenario on a sample group of subscribers, get the feedback, analyse statistical reports generated by CUL and amend the scenario, if necessary. You run the «polished» LP scenario for the target group of subscribers in your network.

See some examples of what Loyalty Program scenarios are made possible with CUL.

CUL EXAMPLE 1: Traffic or VAS Rewards.
Goal: You want to encourage your subscribers to use GPRS.
Scenario: the more WAP/GPRS traffic user consumes the more bonuses she gets to spend on premium WAP content, peer-to-peer SMS/MMS, or even voice.

CUL EXAMPLE 2: MMS Rewards
Goal: You want to promote MMS usage to active SMS subscribers.
Scenario A: for every MMS picture user sends she gets 50% off the cost of one SMS if she sends it within next 10 hours
Scenario B: earn 1 bonus for every MMS you send and spend those bonuses for SMS texting.

CUL EXAMPLE 3: Cross-marketing With Another Company
Goal: You want to target market segment of active young travelers
Scenario: You partner with an air company, which targets the same market segment too. You invite mobile subscribers to join the program, which allows them earning bonuses when they use your mobile services (voice or data). Then they may convert those bonuses to the airline bonus points. You may connect other travel related businesses (like affiliated hotels, restaurants, travel agencies, etc) to this LP too.

CUL EXAMPLE 4: Drive Traffic From UGC Sharing
Goal: You have a mobile 2.0 service with User Generated Content and want to encourage subscribers to share and download more content, thus driving your GPRS traffic.
Scenario: The more traffic is being generated by the user’s content the more bonuses she/he gets, which can be spent for other mobile services (voice, messaging, GPRS).

OPEN PLATFORM

CUL allows you integrate your loyalty programs with your OSS/BSS, CRM, or DMS systems.
CUL uses open protocols for integration with third party loyalty systems over HTTP/XML and
CUL uses open standards for integration with existing network services: HTTP/WAP, SMPP, XML-RPC, CAMEL, CDR

Download the CUL Product Sheet

Feel free to contact us with any questions you may have.

*CUL :) - Catch or See You Later (chat and SMS slang).